The Fort
#361 - Jeremiah Donati - Director of Intercollegiate Athletics @ TCU - The Business and Future of College Athletics
Episode guests
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Quick takeaways
- The current Name, Image, and Likeness landscape is transforming into a pay-for-play model, necessitating a structured revenue-sharing framework for fairness.
- TCU's ascent in college athletics is attributed to significant investments, leadership, and community support, reinforcing its national competitive status.
Deep dives
Issues with Current NIL Dynamics
The discussion highlights that the current state of Name, Image, and Likeness (NIL) arrangements has devolved into a pay-for-play model rather than the intended purpose of NIL, which is to allow student-athletes to profit from their personal branding. Contrary to genuine NIL agreements, recent practices resemble simply paying players to join specific institutions, undermining the spirit of NIL laws. With lawsuits underway aimed at restructuring these agreements, there is hope for a more regulated framework that could bring about a fairer revenue-sharing system whereby athletic departments can share profits generated from these gifted athletes. This proactive approach anticipates a shift towards a more structured and sustainable model for both athletes and institutions in the coming years.
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