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#361 - Jeremiah Donati - Director of Intercollegiate Athletics @ TCU - The Business and Future of College Athletics

The Fort

CHAPTER

Transforming TCU Athletics

This chapter explores TCU's evolution from a regional athletic powerhouse to a nationally recognized program, driven by strategic leadership and investment. It discusses the implications of joining the Big 12 Conference, modernizing infrastructure, and enhancing fundraising efforts. Additionally, the chapter reflects on the challenges and opportunities presented by Name, Image, and Likeness regulations in the current landscape of college athletics.

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