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#361 - Jeremiah Donati - Director of Intercollegiate Athletics @ TCU - The Business and Future of College Athletics

The Fort

CHAPTER

The Economic & Cultural Impact of College Athletics

This chapter examines the significant economic effects of standout college athletes, using Caitlin Clark as a prime example, and highlights how their success elevates their universities and women's sports. It also discusses the evolving dynamics of college athletics, including conference realignments, scheduling challenges, and the interplay between sports and entertainment. The chapter concludes with a reflection on the future of college sports amidst rapid changes and the importance of producing elite athletes.

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