Jeremiah Donati, the Director of Intercollegiate Athletics at TCU, discusses his transformative journey in collegiate sports. He delves into the evolving dynamics of Name, Image, and Likeness (NIL) deals, exploring their impact on recruiting and funding. Donati shares insights on raising nearly $500 million for facility upgrades and the challenges of conference realignment. He also highlights TCU's recent athletic successes and the critical relationship between coaches and athletic directors in navigating today's competitive landscape.