In Good Company with Nicolai Tangen Jean-Jacques Guiony CFO of LVMH
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Jun 1, 2022 
Jean-Jacques Guiony, CFO of LVMH, shares fascinating insights into the world of luxury goods. He discusses the emotional motivations behind luxury purchases, emphasizing how social status plays a significant role. Guiony also dives into the complexities of mergers and acquisitions in the sector, using the Tiffany case as a reference. Additionally, he highlights potential expansion opportunities for brands in wine and skincare, while addressing the importance of open communication in corporate culture. Don't miss his take on the unique dynamics of luxury family businesses!
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Luxury Defined
- Luxury is defined by customer desires and behaviors, not just products.
- It's about self-expression and status, not just functionality.
Tiffany's Allure
- LVMH's interest in Tiffany stemmed from its recognizable name and rich attributes.
- These pre-existing associations, like Audrey Hepburn and diamonds, provide a strong brand foundation.
Brand Building
- Building luxury brands from scratch is difficult due to high barriers to entry.
- Established brands possess historical weight and recognition, giving them a significant advantage.