Jean-Jacques Guiony CFO of LVMH
In Good Company with Nicolai Tangen
00:00
The Essence of Luxury
This chapter dives into the intricacies of luxury consumer behavior, focusing on emotional motivations and social status rather than just product attributes. It examines the balance between heritage and modernity in established luxury brands and their strategic brand management. Additionally, it discusses the significant role of upper-middle-class consumers in the luxury market and the meticulous strategies that ensure a brand's sustained success.
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