Jean-Jacques Guiony, CFO of LVMH, shares fascinating insights into the world of luxury goods. He discusses the emotional motivations behind luxury purchases, emphasizing how social status plays a significant role. Guiony also dives into the complexities of mergers and acquisitions in the sector, using the Tiffany case as a reference. Additionally, he highlights potential expansion opportunities for brands in wine and skincare, while addressing the importance of open communication in corporate culture. Don't miss his take on the unique dynamics of luxury family businesses!