Jean-Jacques Guiony CFO of LVMH
In Good Company with Nicolai Tangen
00:00
The Allure of Luxury: Psychological Insights
This chapter explores the psychological factors driving younger generations to purchase luxury brands, highlighting how these items symbolize personal achievement and emotional satisfaction. It also examines the pricing strategies of luxury goods, particularly affordable items like lipsticks, and discusses the importance of open communication within corporate environments.
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