203 (Sell) Blueprint to Establish Business-Level Impact in a POC (Amelia Burke, Databricks)
Mar 19, 2024
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Learn how to establish business impact in a POC with a pre-POC questionnaire and timeline alignment. Discover effective strategies for POC success through communication with executives, survey feedback, and controlling technical discussions. Improve sales processes by avoiding bad habits, optimizing POC participation, answering technical questions, and running sales drills.
Answer technical questions openly but communicate depth of understanding.
Deep dives
Implementing a Successful Exec Alignment Call
Before starting a proof of concept (POC), it's crucial to schedule an exec alignment call between both parties. This involves gaining permission from your champion for your leadership to reach out before the POC kicks off.
Engaging with the Champion on Slack
Connecting with your champion on messaging apps like Slack can streamline communication during the evaluation process. This approach allows for quick updates and efficient handling of evaluations that arise. Engaging the champion on Slack provides a direct channel for addressing evaluation-related matters.
Using Calendar Invites for Call Scheduling
When scheduling calls or meetings, sending a calendar invite rather than proposing a list of available times improves efficiency. It simplifies the process for prospects by eliminating the need to manually check and confirm timings. Including meeting details and an option to suggest an alternative time enhances the scheduling experience for both parties.
When you’re doing a POC, you should be surveying the users and participants in that POC about their experience.
If you’re working in a fairly technical sale, don’t shy away from answering technical questions with your depth of understanding, but let the customer know that is your depth of understanding.
Use a pre-POC questionnaire to ensure that the champion is the right person to lead the POC.
Do a POC kickoff call to set yourself up for success.