#273 - Blueprint to Establish Business-Level Impact in a POC (Amelia Burke, Databricks)
30 Minutes to President's Club | No-Nonsense Sales
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Effective Strategies for Proof of Concept Success
This chapter delves into setting up a Proof of Concept (POC) for a customer, emphasizing communication with executives, maintaining alignment on priorities, and using surveys for feedback. It also discusses the importance of controlling technical discussions in sales, leveraging solution architects, and steering conversations back to business priorities for success.
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Transcript
