The Millionaire Real Estate Agent | The MREA Podcast
51. Turn Giveaways Into Lead Gen Gold With Laura Gillott
Oct 7, 2024
Laura Gillott, a powerhouse real estate agent selling over 350 units annually, shares her innovative social media lead generation tactics. She dives into the art of using giveaways, like a Mother's Day campaign, to foster engagement and attract leads. Laura explains her effective use of Google Forms to capture and manage client data, showcasing how technology boosts productivity. Additionally, she emphasizes the importance of happiness and forming genuine connections in business, inspired by insights from 'The Happiness Advantage' and 'Atomic Habits.'
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Quick takeaways
- Laura Gillott's social media strategy involves regular giveaways that creatively engage the community and generate leads effectively.
- By asking targeted questions during online giveaways, Laura captures valuable client information to establish a focused database for follow-ups.
Deep dives
Laura Jalot's Real Estate Journey
Laura Jalot began her real estate career at a young age, purchasing her first home at 18. She was motivated by a desire for homeownership as encouraged by her parents, which led her to explore the real estate industry further. Initially, she balanced her real estate ambitions with a passion for early childhood education, but her early experiences in real estate guided her toward making it her full-time pursuit. By embracing early assistance and leveraging new technologies, she quickly gained traction in her career and achieved notable success.
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