The Millionaire Real Estate Agent | The MREA Podcast

51. Turn Giveaways Into Lead Gen Gold With Laura Gillott

Oct 7, 2024

Laura Gillott, a powerhouse real estate agent selling over 350 units annually, shares her innovative social media lead generation tactics. She dives into the art of using giveaways, like a Mother's Day campaign, to foster engagement and attract leads. Laura explains her effective use of Google Forms to capture and manage client data, showcasing how technology boosts productivity. Additionally, she emphasizes the importance of happiness and forming genuine connections in business, inspired by insights from 'The Happiness Advantage' and 'Atomic Habits.'

34:26

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Episode guests

Laura Gillott

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Episode notes

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Quick takeaways

Laura Gillott's social media strategy involves regular giveaways that creatively engage the community and generate leads effectively.

By asking targeted questions during online giveaways, Laura captures valuable client information to establish a focused database for follow-ups.

Deep dives

Laura Jalot's Real Estate Journey

Laura Jalot began her real estate career at a young age, purchasing her first home at 18. She was motivated by a desire for homeownership as encouraged by her parents, which led her to explore the real estate industry further. Initially, she balanced her real estate ambitions with a passion for early childhood education, but her early experiences in real estate guided her toward making it her full-time pursuit. By embracing early assistance and leveraging new technologies, she quickly gained traction in her career and achieved notable success.

Intro

2min

Journey into Real Estate

7min

Leveraging Giveaways for Social Media Engagement

3min

Innovative Lead Generation Strategies

17min

Lightning Round: Personal Insights and Community Focus

2min

Harnessing Happiness and Social Media for Business Success

4min

When Laura Gillott was only 18 years old, she sold her 1967 Firebird to buy her first home. Ever since then, she’s been a master at “giving to get.” In today’s episode, Laura walks us through her social media strategy, where she does giveaways in order to get leads.

Not only does Laura walk us through her Facebook prize-drawing process, but she also shows us the back end. Laura and her team have perfected their Google Form for capturing lead information, and most importantly, they’ve perfected the process of transferring those leads to CRMs for activation.

If you want your social media posts to get hundreds of shares and generate dozens of leads, listen to this episode. Laura is going to blow your mind.

Resources:

Listen to Episode 47. Speed to Relationship With Daniel Dixon
Read “The Happiness Advantage”
Read “Atomic Habits”
Pre-order the Millionaire Real Estate Agent Playbook | Volume 2

Connect with Jason:

Produced by NOVA Media

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