Masters of Scale Strategy Session: How to balance innovation with your core business? How to help others tell the story of your product? How to sell an audacious vision to risk-averse stakeholders?
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Feb 7, 2023 Discover how to balance innovation with your core business while keeping your employees inspired to share your vision. Dive into storytelling techniques that empower teams to connect authentically with audiences. Experience the journey of transforming a fish processing plant into a coffee haven, navigating the challenges of risk-averse stakeholders along the way. Explore communication strategies tailored for Gen Z and learn about effective hiring during economic uncertainty. Stay grounded in humanity amid big tech shifts.
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Prioritize Communication and Connection
- Communicate frequently, especially during challenging times.
- Prioritize personal check-ins to maintain emotional connections in hybrid environments.
Delegate Storytelling
- Delegate storytelling by empowering others to communicate your product vision.
- Consider appointing a chief evangelist or leveraging social media influencers.
Balance Innovation and Core Business
- Communicate how new products enhance existing offerings.
- Balance core business growth with strategic extensions and new innovations, using a percentage-based approach like the 60-30 rule.