Strategy Session: How to balance innovation with your core business? How to help others tell the story of your product? How to sell an audacious vision to risk-averse stakeholders?
Masters of Scale
00:00
Revamping Traditions: From Fish Plant to Coffee Haven
This chapter explores the entrepreneurial journey of transforming an old fish processing plant into a modern facility for freezing gourmet coffee, highlighting the challenges of renovation and the importance of meticulous planning. It also addresses the complexities of engaging with risk-averse government entities, emphasizing strategies for building trust and securing advocates to support innovative visions.
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