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Strategy Session: How to balance innovation with your core business? How to help others tell the story of your product? How to sell an audacious vision to risk-averse stakeholders?

Masters of Scale

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Navigating Storytelling in Growth

This chapter explores the complexities of storytelling in expanding businesses, emphasizing the need for empowering team members to share the company's vision. It also discusses how to balance innovation with communication about core offerings, engaging audiences through humanized corporate narratives.

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