Strategy Session: How to balance innovation with your core business? How to help others tell the story of your product? How to sell an audacious vision to risk-averse stakeholders?
Masters of Scale
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Communicating for Change: Strategies for Gen Z
This chapter explores effective communication strategies for a wellness app targeting Gen Z, emphasizing the importance of understanding the audience's language and the value of feedback loops. The conversation also delves into long-term strategic vision versus short-term market responses, highlighting recent layoffs in tech and the need for compassionate leadership. Additionally, it addresses the role of AI in entrepreneurship and the necessity of early product launches to foster consumer engagement.
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