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Product Thinking
Episode 177: The Evolution of User Research: A Conversation with Steve Portigal, Author of Interviewing Users
Jun 26, 2024
Author Steve Portigal discusses the evolution of user research from in-person to remote methods. They touch on the challenges and advantages of remote interviews, such as geographical diversity and context understanding. They also highlight the role of active listening and common mistakes in user interviews.
01:05:25
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Quick takeaways
- The shift to remote user research allows for greater geographical diversity in participant selection, overcoming traditional urban-centric biases.
- Effective collaboration between hardware and software leaders is essential to align development cycles and ensure synchronized product updates.
Deep dives
Understanding the Value of User Researchers
Recognizing the significance of user researchers in companies despite recent layoffs due to undervaluation, the podcast explores best practices for user research. The discussion with guest Steve Portagel emphasizes the importance of incorporating user researchers into product development strategies, highlighting their unique value alongside product managers.
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Discover
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