Evolution of User Research Practices

Exploring the shift from in-person to remote user research methods, focusing on the impact of incentivizing participants with digital options over cash rewards and the global influence of the pandemic on financial interactions. Delving into the advantages and challenges of remote research, the chapter also debates the value of in-person research for understanding cultural contexts and the immersive experience it provides. Emphasizing the importance of context in user research, the conversation touches on understanding users' environments and behaviors to gather deeper insights beyond digital interactions.