Product Thinking cover image

Episode 177: The Evolution of User Research: A Conversation with Steve Portigal, Author of Interviewing Users

Product Thinking

CHAPTER

Effective User Research Strategies and Stakeholder Buy-In

The chapter delves into the importance of preparing thoroughly and setting clear objectives for user research, emphasizing deep listening during interviews and aligning research with overall strategy. Strategies for gaining stakeholder buy-in, addressing objections, and involving stakeholders in the research process are discussed, highlighting the significance of conveying valuable insights and aligning research with business needs.

00:00
Transcript
Play full episode

Remember Everything You Learn from Podcasts

Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
App store bannerPlay store banner