
Cleaning Up: Leadership in an Age of Climate Change
'This Is A Narrative War' - How To Win The Climate Argument | Ep172: John Marshall
Jul 24, 2024
John Marshall, Founder of the Potential Energy Coalition, discusses countering climate change narrative using data-driven marketing strategies. Topics include shaping climate narrative, promoting clean energy solutions, tailoring global marketing strategies, and using love as a tool for environmental progress.
56:10
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Quick takeaways
- Effective climate messaging leverages loss aversion and personal values.
- Marketing can bridge global climate goals with local actions through tailored messaging.
Deep dives
John Marshall's Journey to Address Climate Change
John Marshall transitioned from a successful marketing career to focus on climate change due to his son's influence. This led to the creation of the Potential Energy Coalition, a marketing firm aiming to accelerate the energy transition. The firm comprises mainly commercial sector professionals using their expertise to promote climate change initiatives.
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