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'This Is A Narrative War' - How To Win The Climate Argument | Ep172: John Marshall

Cleaning Up: Leadership in an Age of Climate Change

CHAPTER

Shifting Perspectives on Clean Energy and Electric Vehicles

The chapter delves into the transition towards clean energy, specifically focusing on the increasing acceptance of electric vehicles (EVs) and renewable energy sources. It discusses the impact of marketing strategies, disinformation campaigns against EVs, and the importance of scientifically sound arguments to change public opinion. The conversation also covers the challenges in promoting heat pumps for homes and the need for community-scale solutions to make homes more comfortable and environmentally friendly.

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