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'This Is A Narrative War' - How To Win The Climate Argument | Ep172: John Marshall

Cleaning Up: Leadership in an Age of Climate Change

CHAPTER

Marketing Climate Change for Accelerated Energy Transition

The chapter features a conversation with John Marshall, founder of the Potential Energy Coalition, discussing the journey of creating a not-for-profit organization that applies marketing strategies to climate activism. They delve into utilizing marketing tools to communicate the certainty of climate change, combat doubt, and encourage action, emphasizing the effectiveness of truth-based messaging. The speakers highlight the importance of advertising campaigns with pro-climate messages in shaping narratives, influencing public opinion, and driving climate action faster.

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