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'This Is A Narrative War' - How To Win The Climate Argument | Ep172: John Marshall

Cleaning Up: Leadership in an Age of Climate Change

CHAPTER

Reframing Freedom and Messaging in the Climate Argument

Exploring the role of freedom in the climate debate, the chapter advocates for a shift towards messaging that appeals to people's autonomy and choice in environmental solutions like electric vehicles. Emphasizing the importance of activating fears and concerns to motivate action, they discuss the effectiveness of communicating the irreversible impact of carbon pollution on the planet for better understanding and urgency in addressing the climate crisis. Reflecting on past campaigns and media coverage, the chapter stresses the need for strategic messaging and education to connect extreme weather events to their causes and accelerate public demand for climate action.

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