HUNGRY. Seth Godin: All His Food & Drink Strategy Secrets in a 57 Min Conversation
11 snips
Oct 28, 2024 
Seth Godin, a renowned author and marketing expert, dives deep into the art of branding and storytelling in the food industry. He discusses the battle between innovative brands like Tony’s Chocolonely and giants like Cadbury, emphasizing the importance of choosing the right customers. Godin critiques the coffee landscape, contrasting Nespresso and Starbucks and advocating for empathy in marketing. He also highlights why functional foods are trending and how authentic storytelling fosters genuine connections with consumers.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8
Intro
00:00 • 6min
Branding and Customer Choice in Food
05:48 • 11min
Navigating Coffee's Competitive Landscape
16:44 • 17min
The Rise of Functional Foods
33:20 • 5min
The Influence of Marketing on Human Nature
38:39 • 2min
Understanding Time and Community in Strategy
40:17 • 3min
Navigating Shopper Dynamics
42:48 • 5min
Crafting Exceptional Hospitality Strategy
48:13 • 9min