5min chapter

HUNGRY.  cover image

Seth Godin: All His Food & Drink Strategy Secrets in a 57 Min Conversation

HUNGRY.

CHAPTER

Navigating Shopper Dynamics

This chapter explores how consumer behavior and convenience intertwine, particularly through the lens of Nespresso's market strategies. It emphasizes the necessity for brands to understand shopper dynamics and highlights resources available for emerging brands to enhance their growth and social responsibility.

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