TOTAL HONOUR to sit down for a podcast part two with the legend Seth Godin.
We go DEEP into the Strategy + Brand + Storytelling Secrets of the best challenger brands
Tonyâs Chocolonely vs. Cadburyâs
Blank Street Coffee vs. Starbucks
Nespresso vs. Kenco
Farmers Markets . Supermarket Lettuce
Teaser below, fully eppy Monday morning
ON THE MENU:
- David Chang Momofuko + Brussel Sprouts with bacon Rule: Pick your customers, pick your future - âSome customers will cross the street for your brand promiseâ
- Nike vs. Hyatt Regency Trainer: â9/10 a rebrand is just a relogo exercise. q logo is NOT a brandâ
- Why Brand is the story people tell themselves about the promise youâre making
- Farmers Market vs. Supermarket Lettuce: Why Strategy * Storytelling SIMPLY have to dance together
- The Warm Apple Pie Rule: âStorytelling doesnât have to be wordsâ
- 1000 Year Marketing Rule: Status, affiliation, freedom of fear
- Delicious = Dumb. Saying your brand is delicious is dumb âwe do not have a delicious shortageâ
- Surfing & Strategy: Good surfers just pick good waves - what wave are you on?
- Why Functional Beverages are Stupid âFood and drink is often moments of inspirations, vs long tails of commodityâ
- The Time, Game, Empathy, Systems of Strategy: Nespresso vs. Starbucks vs. Blank Street Coffee
- The Circle of Us vs. The Circle of Now: Tonyâs Chocolonely vs. Cadburys âWhat are you doing today? Youâll be glad you did tomorrowâ
- Why Marketing to an Alien Species: Marketing is a cultural signal âTheyâre only weird to you, not weird to them, youâre weird to themâ
- Why Elegant Strategy = Simplify then add lightness
- Babyâs Donât care about Albania âyour goal is to extend the Circle of Us vs. Circle of Nowâ
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