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5min chapter
Seth Godin: All His Food & Drink Strategy Secrets in a 57 Min Conversation
HUNGRY.
The Rise of Functional Foods
This chapter delves into the popularity of functional foods like mushroom coffee in the U.S., highlighting their transition from niche to mainstream markets. It emphasizes the emotional connections and timeless principles that drive consumer choices, along with the role of storytelling in marketing these innovative products.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode