The Official SaaStr Podcast: SaaS | Founders | Investors

SaaStr 641: The Playbook to Blending Product-Led Growth with Sales-Led Growth: Teams, Tools, Processes with Amplitude VP of APJ Mark Velthuis

Mar 10, 2023
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INSIGHT

Product-Led Growth

  • Product-led growth (PLG) is a go-to-market strategy where the product drives growth.
  • Customers try, buy, and expand their usage through the product itself.
INSIGHT

PLG Popularity

  • PLG's popularity stems from increased digital products, changing buying patterns, and economic factors.
  • End-users now hold significant buying power, preferring self-serve and remote purchasing.
ADVICE

Hybrid Approach

  • Pure PLG isn't suitable for all situations, especially large enterprise deals.
  • Consider a hybrid model (product-led sales) combining product and sales teams’ strengths.
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