The Official SaaStr Podcast: SaaS | Founders | Investors cover image

SaaStr 641: The Playbook to Blending Product-Led Growth with Sales-Led Growth: Teams, Tools, Processes with Amplitude VP of APJ Mark Velthuis

The Official SaaStr Podcast: SaaS | Founders | Investors

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Product Let Sales - A Hybrid Model for Product Let Growth

We're feeling it everywhere. A little bit more churn than last year, less pipeline than last year. And friends and colleagues that are looking for a job and have been unfortunately asked to go. Last May, I think it was suquary capital, who hosted some great drinks last night. They published a paper in which they advised them to let go of the fat and build some more muscle. Let go of your sugars and move the protein. Now we're referring to it as product led growth. But when you put the user experience front and center, customers are far more likely to end up growing with you. We had amplitude seen a massive positive impact of applying this to our part of

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