Matt Bertulli is the Co-founder and CEO of Pela Case, which makes iPhone cases out of waste, and Lomi, a certified B-corp on a mission to eliminate food waste. The company is backed by Jay-Z’s Marcy Venture Projects and has been named the Top 10 in the Canada Business Growth 500 ranking and #1 in Deloitte’s Fast 50. Alongside his entrepreneurial success, Matt hosts the Nine Figure Operators podcast and is involved in angel investing, sharing and gaining further insights into the world of entrepreneurship.

When managing a DTC brand, success is more than just sales; it involves strong leadership, competitive strategies, inventory control, and compelling advertising. How can you scale your DTC brand to new heights?

Matt Bertulli, a two-time entrepreneur and e-commerce leader, maintains that curiosity and communication are the fundamental characteristics of any CEO or leader. These core competencies build valuable relationships with your employees, stakeholders, and clients and allow you to experiment with new strategies. Leaders must also recognize their company’s vulnerabilities to surpass the competition by focusing on their specialties. A scalable DTC strategy includes assessing and managing your inventory and diversifying your advertising channels to target consumers effectively.

In today’s Up Arrow Podcast episode, Matt Bertulli, the Co-founder and CEO of Lomi and Pela Case, joins William Harris to talk about sustainable growth for DTC businesses. He shares why building trust is foundational for high-performance teams and what it takes to scale effectively in the e-commerce world.