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DTC Success and Beyond: Matt Bertulli on High-Performance Teams and Acquisitions

Up Arrow Podcast

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Impact of Offline Recommendations on Purchasing Behavior

The chapter explores the speaker's reliance on offline recommendations over online ads for making purchasing decisions. They discuss the significance of word of mouth in marketing, particularly for older demographics and the influence of traditional advertising channels like TV and radio. The chapter highlights the importance of understanding trust levels in different advertising platforms and the effectiveness of finding the right distribution channels to reach the target audience.

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