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DTC Success and Beyond: Matt Bertulli on High-Performance Teams and Acquisitions

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Importance of Inventory Management in Consumer Businesses

The chapter discusses the critical role of inventory management in consumer businesses, citing real-life examples of challenges caused by inventory mismanagement like over-ordering and under-ordering. It also emphasizes the need to align inventory with advertising to prevent wasted ad budgets and sets growth targets based on realistic inventory capabilities.

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