Matt Bertulli

Matt Bertulli, Co-founder and CEO of Pela Case and Lomi, discusses DTC success strategies including strong leadership, inventory management, and diversified advertising channels. He emphasizes curiosity and communication as key traits for CEOs to build valuable relationships and surpass competition by focusing on specialties. The podcast covers topics such as acquisition strategies, offline recommendations, inventory management, mental health breaks, and celebrity influencers.

Matt Bertulli, Founder-CEO of Pela Case and Lomi, dives into the importance of personal branding in today's business landscape. He discusses how authenticity, especially in an age of AI, is vital for creating genuine connections with consumers. Matt emphasizes that CEOs should be the face of their brands, fostering trust through storytelling. He also explores the necessity for consistency in branding and how podcasting can enhance personal connections. Finally, the conversation touches on adapting to technological advancements while maintaining a human touch in business.

Matt Bertulli, CEO of Pela Case and Lomi, shares his expertise in sustainable e-commerce. He discusses the declining effectiveness of Meta ads and why traditional playbooks no longer apply. The conversation shifts to diversifying marketing strategies, including reallocating budgets to TV and YouTube for better customer acquisition. Bertulli emphasizes the importance of adapting content for ads and the need for performance marketers to rethink long-term impact measurement in a rapidly changing digital landscape.

In this engaging discussion, Matt Bertulli, CEO and Co-Founder of Pela and Lomi, dives into the spiritual dimensions of entrepreneurship. He shares why successful founders often grapple with feelings of emptiness. The conversation highlights the connection between personal and business growth, emphasizing that true fulfillment goes beyond financial success. They reflect on journaling's role in self-discovery and redefine success by valuing purpose and community over profit. It's a thought-provoking exploration of what it means to build a meaningful business.

Matt Bertulli, founder of Pela Case, discusses challenges in DTC advertising on Facebook, importance of addressing greenwashing, and value of TV ads. Conversation explores balancing business and politics, staying true to real companies, and benefits of networking. Emphasizes storytelling in DTC branding, sustainable material innovation, and debunking plastic waste myths.