Matt Bertulli

Matt Bertulli, Co-founder and CEO of Pela Case and Lomi, discusses DTC success strategies including strong leadership, inventory management, and diversified advertising channels. He emphasizes curiosity and communication as key traits for CEOs to build valuable relationships and surpass competition by focusing on specialties. The podcast covers topics such as acquisition strategies, offline recommendations, inventory management, mental health breaks, and celebrity influencers.

Matt Bertulli, Founder-CEO of Pela Case and Lomi, dives into the importance of personal branding in today's business landscape. He discusses how authenticity, especially in an age of AI, is vital for creating genuine connections with consumers. Matt emphasizes that CEOs should be the face of their brands, fostering trust through storytelling. He also explores the necessity for consistency in branding and how podcasting can enhance personal connections. Finally, the conversation touches on adapting to technological advancements while maintaining a human touch in business.

Matt Bertulli, CEO of Pela Case and Lomi, shares his expertise in sustainable e-commerce. He discusses the declining effectiveness of Meta ads and why traditional playbooks no longer apply. The conversation shifts to diversifying marketing strategies, including reallocating budgets to TV and YouTube for better customer acquisition. Bertulli emphasizes the importance of adapting content for ads and the need for performance marketers to rethink long-term impact measurement in a rapidly changing digital landscape.

Matt Bertulli, founder of Pela Case, discusses challenges in DTC advertising on Facebook, importance of addressing greenwashing, and value of TV ads. Conversation explores balancing business and politics, staying true to real companies, and benefits of networking. Emphasizes storytelling in DTC branding, sustainable material innovation, and debunking plastic waste myths.

Matt Bertulli, host of the Nine Ops podcast and founder of Lomi and Pila Case, dives into the world of influencer seeding and its impact on marketing. He discusses how gifting products builds trust and drives ad success, while emphasizing the pitfalls of inauthentic content. Bertulli shares insights on creating effective user-generated content and the importance of sustainable business practices, all while navigating the evolving landscape of influencer marketing. Tune in for actionable strategies on scaling your brand and harnessing the power of authenticity!