Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast

How to Have Better Ideas (Lessons From The Onion’s Creator)

Jan 30, 2024

Scott Dikkers, founder of The Onion, shares lessons on growing your brand the wrong way and standing out. Topics covered include the power of anonymity in entertainment, privacy and the creative process, generating ideas through authentic discussions, being ahead of your time, falling in love with ideas, and the importance of loving your work and living a good life.

52:45

Creator website

Episode guests

Scott Dikkers

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Episode notes

Podcast summary created with Snipd AI

Quick takeaways

Balancing originality and familiarity is crucial in captivating and engaging the audience.

Controlling the context in which your work is presented shapes the audience's perception and expectations.

Generating a large quantity of ideas is key to finding the best ones while maintaining quality and personal passion.

Deep dives

Creating Unique and Familiar Ideas

When starting a project, it is important to come up with ideas that are both original and unique, but not so unique that people don't understand them. The ideas should feel familiar and recognizable to the audience. This delicate balance between originality and familiarity is crucial in captivating and engaging the audience.

Introduction

1min

The Power of Anonymity in Entertainment Enterprises

4min

Privacy and the Creative Process

23min

Generating Ideas and Authentic Discussions

12min

Exploring the Maya Principle of Design and Being Ahead of Your Time

2min

Falling in Love with Ideas

5min

The Importance of Loving Your Work and Living a Good Life

2min

Where to Find More Information and Writing Tips

3min

I’m so f*cking happy to announce that my book, Stand The F*ck Out, is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.io

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***

Scott Dikkers, the founder of the world’s first humour publication, The Onion, will teach you to grow your brand the wrong way and still make it stand the f*ck out. Scott wrote and developed TV projects that sold to MTV and Comedy Central, won over 30 Webby Awards, and now teaches others to be funny at howtowritefunny.com.

Topics Covered:

(00:00) - Intro
(02:51) - The invisible architects of humour
(08:15) - Anonymity over fame
(17:00) - How Jim's Journal broke the mould in comic strips
(22:03) - How to take context and f*ck with it
(30:58) - Why churning out ideas beats polishing them
(37:21) - How to keep your creative identity unspoiled
(42:55) - “You have to fall in love with that idea”
(48:30) - Work, passion, and living a fulfilling life
(49:52) - Where can you find Scott?

***

→ Buy my book: book.stfo.io
→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo

Finally...

If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io

🤘

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