Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast
How to Have Better Ideas (Lessons From The Onion’s Creator)
Jan 30, 2024
Scott Dikkers, founder of The Onion, shares lessons on growing your brand the wrong way and standing out. Topics covered include the power of anonymity in entertainment, privacy and the creative process, generating ideas through authentic discussions, being ahead of your time, falling in love with ideas, and the importance of loving your work and living a good life.
52:45
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Quick takeaways
- Balancing originality and familiarity is crucial in captivating and engaging the audience.
- Controlling the context in which your work is presented shapes the audience's perception and expectations.
Deep dives
Creating Unique and Familiar Ideas
When starting a project, it is important to come up with ideas that are both original and unique, but not so unique that people don't understand them. The ideas should feel familiar and recognizable to the audience. This delicate balance between originality and familiarity is crucial in captivating and engaging the audience.
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