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4min chapter
How to Have Better Ideas (Lessons From The Onion’s Creator)
Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast
The Power of Anonymity in Entertainment Enterprises
Exploring the impact of keeping creators behind the scenes, this chapter discusses the anonymity of The Onion's writers and how it contributed to the enduring brand. Drawing parallels with TV shows like The Office, they highlight the 'Wizard Oz principle' and the turnover of writers in these entertainment enterprises.
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