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12min chapter
How to Have Better Ideas (Lessons From The Onion’s Creator)
Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast
Generating Ideas and Authentic Discussions
This chapter explores the process of idea generation and the importance of authentic discussions. It emphasizes the value of challenging guests and capturing the initial reaction to an idea. The chapter also discusses the drawbacks of pitching a single idea and the benefits of anonymity in brainstorming.
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