The New Music Business with Ari Herstand

Sync Agent Breaks Down TV, Film, Advertising Music Licensing

Nov 15, 2023

Explore the world of sync licensing with insights on artist representation for TV, films, and ads. Learn about challenges in music sync licensing, copyright issues, and the importance of fair compensation. Dive into the complexities of music placement fees and the impact of compensating artists fairly in the industry.

01:07:25

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Episode guests

Jen Pearce

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Episode notes

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Quick takeaways

Sign up for the Mechanical Licensing Collective (MLC) to collect streaming royalties as an independent songwriter in the US.

Avoid potential legal issues by clearing samples and ensuring proper ownership for music licensing to prevent rejection by music supervisors.

Understanding copyright laws, registering works with the US Copyright Office, and negotiating fair compensation are crucial for artists in music agreements.

Deep dives

Importance of Mechanical Royalties for Songwriters

Songwriters in the US, especially independent ones without publishers, need to sign up for the Mechanical Licensing Collective (MLC) to collect streaming royalties. The MLC was created by the Music Modernization Act in 2018 to manage mechanical royalties from streaming services like Spotify and Apple Music. Performance royalties go to PROs like ASCAP, BMI, CSAC, while mechanical royalties exclusively go to the MLC. It is crucial for songwriters to sign up for the MLC to ensure they receive all their earned royalties.

Introduction

4min

Exploring the World of Sync Licensing

11min

Navigating the Complexities of Music Sync Licensing in the Entertainment Industry

17min

Navigating Copyright in Music Sampling

5min

Navigating Music Licensing Risks and Copyright Infringement

8min

Navigating Music Licensing Fees in TV, Film, and Advertising

23min

Success and Impact of Compensating Artists Fairly in the Industry

3min

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Learn more about Jen and Low Profile: https://www.lowprofilenyc.com/

Jen Pearce is the Founder of Low Profile, a music licensing & consulting agency based in Brooklyn, NY. After working in the music industry for years at companies like Warner Bros. Records & Downtown Records, Jen decided to open up her own shop after being fed up with the status quo. Low Profile was born out of a need for radical transparency in the music industry and a dedication to helping musicians build sustainable careers. Since launching in May of 2017, Low Profile has become the go-to source for innovative brands and content creators looking to partner with the most cutting-edge artists from all over the world. With their unparalleled access to artists, global reach, and early detection of new currents and trends, Low Profile is able to facilitate meaningful collaborations that are mutually beneficial for everyone involved. Some of the artists on Low Profile’s roster includes Solange, FKJ, Boy Harsher, Nation of Language, Empress Of, JR JR, YACHT and more.

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