11min chapter

The New Music Business with Ari Herstand cover image

Sync Agent Breaks Down TV, Film, Advertising Music Licensing

The New Music Business with Ari Herstand

CHAPTER

Exploring the World of Sync Licensing

The chapter dives into the operations of a sync agency in the music industry, explaining their role in representing artists for placements in films, TV shows, and advertisements. Insights are shared on the payment model, commission rates, and collaboration methods with artists based on contracts. Emphasis is placed on the transparency in financial dealings within the industry.

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