17min chapter

The New Music Business with Ari Herstand cover image

Sync Agent Breaks Down TV, Film, Advertising Music Licensing

The New Music Business with Ari Herstand

CHAPTER

Navigating the Complexities of Music Sync Licensing in the Entertainment Industry

This chapter delves into the challenges of sync licensing in the music industry, emphasizing the importance of clearances and permissions. It highlights the process of onboarding new artists for music synchronization and the difficulties in obtaining permissions from all stakeholders. The discussion also touches on the legalities of using samples in music and recounts a stressful experience related to uncleared samples in a Netflix trailer.

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