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23min chapter
Sync Agent Breaks Down TV, Film, Advertising Music Licensing
The New Music Business with Ari Herstand
Navigating Music Licensing Fees in TV, Film, and Advertising
The chapter explores the evolving landscape of music placement fees in various media sectors such as TV, film, and advertising. It discusses the impacts of increased content production on fee adjustments, negotiations for organic versus paid placements, and the importance of fair compensation for artists. Examples of fee structures ranging from $5,000 to $100,000 are provided, emphasizing the complexities and considerations involved in music licensing deals.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode