Negotiate Anything

Why Deals Fail: Key Insights from Michiel Koopman

Oct 5, 2024
Michiel Koopman, Head of Trading and Commercialization for Google's Northern Europe region, shares his journey from military service to the corporate world. He emphasizes the crucial role of empathy and emotional intelligence in effective negotiations. Topics include managing emotions and self-awareness to avoid deal failures, the importance of cultural intelligence, and fostering genuine relationships. Michiel also discusses creating a veterans network at Google, bridging military and corporate cultures, showcasing how personal experiences shape negotiation strategies.
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