Michiel Koopman

In a captivating discussion, Michiel Koopman, a former Dutch soldier and now Head of Trading at Google, dives into the intricacies of negotiation. He reveals that most deal failures stem from human factors rather than financial aspects. Topics include the destructive influence of ego and weak relationships, as well as the importance of empathy in creating successful outcomes. Michiel shares personal insights from military training, contrasting it with corporate negotiations, and emphasizes cultivating deeper connections in every deal.

Michiel Koopman, Head of Trading and Commercialization for Google's Northern Europe region, shares his journey from military service to the corporate world. He emphasizes the crucial role of empathy and emotional intelligence in effective negotiations. Topics include managing emotions and self-awareness to avoid deal failures, the importance of cultural intelligence, and fostering genuine relationships. Michiel also discusses creating a veterans network at Google, bridging military and corporate cultures, showcasing how personal experiences shape negotiation strategies.

Michiel Koopman, Google's Head of Trading and Commercialization, discusses why negotiations fail, the importance of empathy, understanding interest-based negotiation, and internal negotiations within Google regarding the veterans network.