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Why Deals Fail: Key Insights from Michiel Koopman

Negotiate Anything

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Mastering Negotiation Through Cultural Intelligence

This chapter explores the essential role of empathy and cultural understanding in interest-based negotiation. It discusses the challenges of relationship-building in diverse environments and emphasizes the evolution of negotiation strategies through personal and professional growth. Additionally, the chapter highlights the importance of managing one's ego and fostering collaborative decision-making to ensure successful outcomes in business deals.

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