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Why Deals Fail: Key Insights from Michiel Koopman

Negotiate Anything

CHAPTER

Empathy in Negotiation: A Journey from Military to Corporate

This chapter explores the speaker's journey from military service to leading negotiations at Google, focusing on the importance of empathy and understanding in deal-making. It emphasizes the shift from adversarial negotiation tactics to fostering long-term relationships and mutual benefits through emotional intelligence.

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