TED Business
The art of persuasive storytelling | Kelly D. Parker
Jun 17, 2024
Communications expert Kelly D. Parker discusses the power of storytelling in marketing and leadership. Topics include the impact of storytelling on human connection, crafting persuasive stories by understanding the audience, and making proposals through effective storytelling. The podcast breaks down persuasive storytelling into key steps for enhancing relationships and communication skills.
16:30
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Quick takeaways
- Stories enhance comprehension and create strong connections by synchronizing brain waves between storyteller and listener.
- Understanding the audience's problems and aspirations is crucial for crafting memorable and engaging stories that inspire action.
Deep dives
The Power of Storytelling
Stories have a profound impact on connecting, persuading, and influencing people. By synchronizing brain waves between storyteller and listener, stories enhance comprehension and create strong connections. Stories effectively influence behavior, as seen in healthcare where relatable characters encourage lifestyle changes. Through storytelling, marketers and leaders can craft memorable messages that resonate and inspire action.
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