TED Business The art of persuasive storytelling | Kelly D. Parker
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Jun 17, 2024 
Communications expert Kelly D. Parker discusses the power of storytelling in marketing and leadership. Topics include the impact of storytelling on human connection, crafting persuasive stories by understanding the audience, and making proposals through effective storytelling. The podcast breaks down persuasive storytelling into key steps for enhancing relationships and communication skills.
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Ramona Quimby's Influence
- Kelly D. Parker shared how reading Ramona the Pest as a child sparked her love for stories.
- She admired Ramona's carefree spirit and how the stories helped her understand her own world.
The Power of Stories
- Stories are powerful tools for connection, persuasion, and influencing mindsets and behaviors.
- They are impactful in marketing and leadership, making messages memorable and fostering connections.
Brainwave Synchronization
- Stories create strong connections between storyteller and listener, synchronizing brainwaves.
- The greater the listener's comprehension, the closer the brainwave alignment, enhancing impact.