The art of persuasive storytelling | Kelly D. Parker
TED Business
00:00
Crafting Persuasive Stories through Understanding Audience and Painting Vivid Pictures
This chapter emphasizes the significance of grasping the audience's problem and pursuit before weaving a narrative, using vivid details and imagery to connect with them emotionally. Successful storytelling examples are provided to illustrate how emotional proposals can resonate with the audience effectively.
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Transcript
