This chapter emphasizes the significance of grasping the audience's problem and pursuit before weaving a narrative, using vivid details and imagery to connect with them emotionally. Successful storytelling examples are provided to illustrate how emotional proposals can resonate with the audience effectively.
"Storytelling is one of the most powerful marketing and leadership tools there is," says communications expert Kelly D. Parker. She explains how stories make proposals of all kinds more memorable — and shows how you can craft a compelling narrative to connect, persuade and drive meaningful action. After the talk, Modupe shares how she uses storytelling at work.