Crafting Persuasive Stories through Understanding Audience and Painting Vivid Pictures

"Storytelling is one of the most powerful marketing and leadership tools there is," says communications expert Kelly D. Parker. She explains how stories make proposals of all kinds more memorable — and shows how you can craft a compelling narrative to connect, persuade and drive meaningful action. After the talk, Modupe shares how she uses storytelling at work. 

Want to help shape TED’s shows going forward? Fill out our survey!

Become a TED Member today at https://ted.com/join

Hosted on Acast. See acast.com/privacy for more information.