Exploring how storytelling influences human connection, influence, and behavior, and the significance of storytelling as a marketing and leadership tool for creating memorable messages and strong connections with the audience.
"Storytelling is one of the most powerful marketing and leadership tools there is," says communications expert Kelly D. Parker. She explains how stories make proposals of all kinds more memorable — and shows how you can craft a compelling narrative to connect, persuade and drive meaningful action. After the talk, Modupe shares how she uses storytelling at work.