Explore how effective storytelling can enhance marketing and leadership proposals by establishing credibility, building trust, and fostering connections with the audience. Learn how connecting solutions to audience needs and desires through storytelling can lead to positive response and transformation.
"Storytelling is one of the most powerful marketing and leadership tools there is," says communications expert Kelly D. Parker. She explains how stories make proposals of all kinds more memorable — and shows how you can craft a compelling narrative to connect, persuade and drive meaningful action. After the talk, Modupe shares how she uses storytelling at work.