Exploring the significance of traditional African stories and how storytelling skills can influence cultural heritage and business success. Insights into the lessons from Anansi the spider and how structuring stories effectively can enhance communications in professional settings.
"Storytelling is one of the most powerful marketing and leadership tools there is," says communications expert Kelly D. Parker. She explains how stories make proposals of all kinds more memorable — and shows how you can craft a compelling narrative to connect, persuade and drive meaningful action. After the talk, Modupe shares how she uses storytelling at work.