Damon Chen grew Testimonial from failed projects, using user feedback and a tiered pricing model.
Loneliness in indie hacking led Damon to create 'Lonely Dev' community, emphasizing the need for support networks.
Deep dives
Damon Chen's Journey to Becoming an Indie Hacker
Damon Chen transitions from an eight-year stint as a developer at Cisco to launching Testimonial after getting turned down by major tech companies like Amazon and Google. Despite building multiple unsuccessful apps in 2020, he quits to become an indie hacker. Testimonial initially earns $3,000 in ten days and later reaches a market revenue of $30K monthly and annual revenue nearing half a million dollars.
Testimonial's Growth Strategies and Revenue Milestones
Using a mix of product-led growth and social media marketing, Damon grows Testimonial beyond Twitter to leverage SEO for customer acquisition. He adopts a user-friendly pricing model with tiers ranging from $50 to $300 per month, attracting clients from big companies willing to invest in his service. Damon's current revenue approach focuses on turning customer feedback into valuable product features.
Navigating Product Development and Competition
While facing competition and copycats, Damon prioritizes customer needs over worrying about rivals, emphasizing a strong feedback loop for product improvement. The interactive pricing strategy discourages the fear of product devaluation and encourages charging higher prices for greater value. Despite competitors, Damon leverages customer feedback and standalone feature offerings to carve his niche in the testimonial market.
Managing Loneliness and Building Community
Damon's journey highlights the loneliness of indie hacking and how he addressed it by creating the 'Lonely Dev' community, inadvertently fostering a support system to alleviate isolation. His advice stresses the importance of finding or building a community of like-minded individuals to combat loneliness and to fuel creativity and collaboration within the indie hacking space.
Damon Chen (@damengchen) talks failed side projects, validating your idea, charging higher prices than is comfortable, what makes for a good website testimonial, and growing a bootstrapped startup to $30k/mo with Courtland (@csallen) and Channing (@ChanningAllen).
Get the Snipd podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered podcast player
Listen to all your favourite podcasts with AI-powered features
Discover highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share & Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered podcast player
Listen to all your favourite podcasts with AI-powered features
Discover highlights
Listen to the best highlights from the podcasts you love and dive into the full episode