Product Thinking

Episode 146: Building Your Next B2B SaaS Unicorn with Mikita Mikado, Co-Founder and CEO of PandaDoc

Nov 22, 2023
Mikita Mikado, Co-Founder and CEO of PandaDoc, shares his entrepreneurial journey and the challenges of building a B2B SaaS company. He highlights the importance of working with talented people, embracing a growth mindset, and creating a strong organizational culture. They discuss the success factors of PandaDoc, including creating an easy-to-use product and evolving to meet different industries' needs. Mikita's passion for crafting a vision and witnessing individual growth within the company is also emphasized.
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ANECDOTE

Early Hustle

  • Mikita Mikado developed an entrepreneurial spirit from a young age, doing side hustles like watching cars and selling berries.
  • This drive for control and experimentation led him to pursue technology and entrepreneurship.
ANECDOTE

PandaDoc's Early Challenges

  • PandaDoc's early days were challenging, marked by website building, add-ons, and failed product attempts.
  • Financial struggles and disagreements were common, but consistent learning and vision expansion were key.
ADVICE

The CEO's Craft

  • Focus on continuous learning and improvement within your core competencies as a CEO.
  • This ongoing process of refinement is essential for navigating the evolving demands of leadership.
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