Product Thinking Episode 146: Building Your Next B2B SaaS Unicorn with Mikita Mikado, Co-Founder and CEO of PandaDoc
Nov 22, 2023
Mikita Mikado, Co-Founder and CEO of PandaDoc, shares his entrepreneurial journey and the challenges of building a B2B SaaS company. He highlights the importance of working with talented people, embracing a growth mindset, and creating a strong organizational culture. They discuss the success factors of PandaDoc, including creating an easy-to-use product and evolving to meet different industries' needs. Mikita's passion for crafting a vision and witnessing individual growth within the company is also emphasized.
AI Snips
Chapters
Transcript
Episode notes
Early Hustle
- Mikita Mikado developed an entrepreneurial spirit from a young age, doing side hustles like watching cars and selling berries.
- This drive for control and experimentation led him to pursue technology and entrepreneurship.
PandaDoc's Early Challenges
- PandaDoc's early days were challenging, marked by website building, add-ons, and failed product attempts.
- Financial struggles and disagreements were common, but consistent learning and vision expansion were key.
The CEO's Craft
- Focus on continuous learning and improvement within your core competencies as a CEO.
- This ongoing process of refinement is essential for navigating the evolving demands of leadership.