Product Thinking
Episode 146: Building Your Next B2B SaaS Unicorn with Mikita Mikado, Co-Founder and CEO of PandaDoc
Nov 22, 2023
Mikita Mikado, Co-Founder and CEO of PandaDoc, shares his entrepreneurial journey and the challenges of building a B2B SaaS company. He highlights the importance of working with talented people, embracing a growth mindset, and creating a strong organizational culture. They discuss the success factors of PandaDoc, including creating an easy-to-use product and evolving to meet different industries' needs. Mikita's passion for crafting a vision and witnessing individual growth within the company is also emphasized.
38:06
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Quick takeaways
- The importance of surrounding yourself with experienced and competent people when managing the rapid growth and changing environment of a company.
- The significance of creating a cohesive culture within a company to build a resilient and successful organization.
Deep dives
The Importance of Product Support Systems and Processes
Creating great products goes beyond the efforts of product managers and developers. It requires a holistic approach that encompasses the support systems, processes, and culture within an organization. These elements play a crucial role in delivering value to customers and driving the success of products.
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